I Am Horse Racing

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Blame
Posts: 103
Joined: Sat Feb 09, 2019 11:12 am

Sun Mar 24, 2019 3:01 pm

Worth a follow on twitter @IamHorseRacing

Tells the some of the stories of the people that work in the industry. Good to see something like this because way too many non horse racing people don't realize how many people are employed in the business and how much people care about the animals.
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Gemini
Posts: 103
Joined: Thu Jan 10, 2019 9:26 pm

Sun Mar 24, 2019 11:54 pm

I'm not usually a Twitter person but I'll be sure to take a look.
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Sparrow Castle
Posts: 6039
Joined: Wed Sep 18, 2013 6:44 pm

Wed Apr 03, 2019 5:52 pm

Q&A with Alexis Garske of #IAmHorseRacing
...

Where did the idea from the campaign come from and who started it?

Timing has played a big part. As an industry, we’re facing some serious challenges and we’ve taken some pretty hard knocks overall. And individually, we weren’t feeling of service in the greater scheme of things.

Jill Baffert reached out to a group of us that work in and around Southern California racing a little over a week ago. She asked us to meet to throw around some ideas. We’re all friends so the invitation wasn’t completely unusual, and we know the work she’s done for the industry behind the scenes. Showing up was the first step and from there, it was all business.

It snowballed quickly, in the best possible way, and by lunchtime we had a plan that was rolling along. We were sitting at the table working it out, contacting friends and colleagues in real time, and building the idea into actual steps. Come last Sunday, we launched. Seven days, on the nose.

The IAHR team consists of Jill Baffert, Christina Blacker (TVG), Britney Eurton (TVG), Anna James (TVG), Molly McGill and her Grand Slam Social team, and Alexis Garske (Santa Anita Park.)...
More: https://www.americasbestracing.net/life ... orseracing
greyhorse
Posts: 53
Joined: Fri Dec 13, 2013 2:53 pm

Wed Apr 03, 2019 10:52 pm

One of the same people that started the similarly frivolous social media campaign a few years ago with images of people kissing/hugging horses. This is when it really shows that so many racing people got their jobs from who they know, not what they know. Damage control is best done by professionals.
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Blame
Posts: 103
Joined: Sat Feb 09, 2019 11:12 am

Fri Apr 05, 2019 1:24 pm

greyhorse wrote:
Wed Apr 03, 2019 10:52 pm
One of the same people that started the similarly frivolous social media campaign a few years ago with images of people kissing/hugging horses. This is when it really shows that so many racing people got their jobs from who they know, not what they know. Damage control is best done by professionals.
It actually is useful because it in genuine. Professionals can't do anything to help the image of horse racing or it would have already been done.
stark
Posts: 5101
Joined: Thu Oct 03, 2013 9:55 am
Location: SoCal

Fri Apr 05, 2019 1:32 pm

Go Baby Go!
I've found it easier to tear up tickets at 8/1 instead of 8/5.
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Katewerk
Posts: 688
Joined: Tue Sep 17, 2013 11:30 pm
Location: Canada
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Sat Apr 06, 2019 10:54 am

Blame wrote:
Fri Apr 05, 2019 1:24 pm
greyhorse wrote:
Wed Apr 03, 2019 10:52 pm
One of the same people that started the similarly frivolous social media campaign a few years ago with images of people kissing/hugging horses. This is when it really shows that so many racing people got their jobs from who they know, not what they know. Damage control is best done by professionals.
It actually is useful because it in genuine. Professionals can't do anything to help the image of horse racing or it would have already been done.
Yes. It puts a face on an industry most people only know through feature interviews with Baffert on NBC. Twitter is the only platform that most media and politicians still manage on their own personal devices, so there's a chance of reaching them directly.

Take five minutes that you'd ordinarily spend on forums, go to twitter, and retweet them.
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Blame
Posts: 103
Joined: Sat Feb 09, 2019 11:12 am

Tue Apr 09, 2019 10:29 am

I am Horse Racing tee shirts to support Old Friends Home. Pretty nice shirts.

https://oldsmokeclothing.com/
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